What is Mass Communication?
The highly important process of communicating a message to broad audiences of people utilizing the media is known as mass communication. When a large segment of the public has the means to access that type of mass media, mass communication is typically employed to spread a similar message to them.
Print media, journalism, and advertising are the three main forms of mass communication. For those interested in studying mass communication, there are two levels of courses available: undergraduate and graduate.
Bachelor of Arts in Mass Communication (BA Mass Comm) is the undergraduate degree, and Master of Arts in Mass Communication is the postgraduate degree (MA Mass Comm.).
Both courses place a strong emphasis on introducing students to both the theoretical and practical sides of mass communication.
Eligibility Criteria (UG & PG) of Mass Communication
A prospective student must meet the following requirements in order to be eligible for admission to the Bachelor of Arts in Mass Communication (BA Mass Comm) programme:
1.The applicant must have successfully completed Senior Secondary/10+2 from an accredited university.
2. A minimum cumulative percentage of 50% at the 10+2 level is required for the candidate.
A prospective student must meet the following requirements in order to be eligible for admission to the Master of Arts in Mass Communication (MA Mass Comm) course: –
1.Any stream of a Bachelor’s degree from an accredited university is required of the applicant.
2. A minimum cumulative percentage of 50% is required for the candidate to graduate.
Scope of Mass Communication in India and Abroad
Students can launch their careers in mass communication thanks to its broad range. For a student, mass communication opens them many opportunities because it enables them to work in a variety of positions. The student can investigate careers in photography, news editing, journalism, or radio jockeying after earning a BA in mass communication. Even better, he or she might earn a master’s degree in this area. Gaining a master’s degree boosts a student’s employability and makes higher-level work prospects available.
Mass Communication Minimum & Maximum Fees
| Course | Private | Government | Private | Government |
|---|---|---|---|---|
UG | 1.70 K | 6.18 K | 13.50 Lakhs | 2.95 Lakhs |
PG | 6.80 K | 2.11 K | 9.90 Lakhs | 1.53 Lakhs |
DOCTORAL | 90.00 K | 12.00 K | 7.44 Lakhs | 2.22 Lakhs |
DIPLOMA | 1.00 K | 4 | 3.35 Lakhs | 72.00 K |
Course Highlights
The following subjects are taught to students when they study mass communication: –
1. Aesthetics and Visual Communication
2. Photography
3. Journalism
4. Audio-Visual Communication
5. Camera and Lighting
6. Feature Writing
7. Audiography and Music
8. News Reporting and Editing
9. Marketing and Mass Communication
Careers in Mass Communication
Several work opportunities are made available by mass communication, and the majority of these options are for extremely practical positions. A person can pursue mass communication if they want to work in a practical field. This field is also for individuals who want to serve as a link between two very distinct groups of people and are sometimes seen as the mirror of society. Companies highly value mass communicators to advertise their goods and services, making this a promising professional path.
Job Profile and Recuiters
The following list includes the job descriptions of mass communication graduates:
| Job Profile | Job Description |
|---|---|
Photographer | A photographer can own his own business, work for an organisation, or do freelance work. Photographers take and edit high-quality pictures. |
Journalist | A journalist's work is to write about current events in his or her chosen field for publications including newspapers and magazines, television news programmes, and blogs. |
News Editor/ Anchor | For news stations and news networks, news anchors and editors are employed. They filter the information that is delivered to the public and serve as the public face of that news channel or network. |
Advertiser | Advertisers work with marketing teams of a company to attract public attention that is much needed towards the company. |
Radio Jockey | adio stations employ radio jockeys. They perform musical selections while developing fresh ideas for enhancing the radio station's audience interaction. |
Top Recruiters
Many reputable organisations hunt for graduates of the highly sought-after mass communication degree. The best employers of mass communication specialists are: –
1. Time Network
2. Zee Network
3. The Hindu
4. Door Darshan
5. All India Radio
6. India Today
7. Outlook
8. Republic Television Network
Average Salary
In the sphere of mass communication, there are many job profiles. The following table lists the typical salary for professionals in this field: –
| Job Profile | Average Salary |
|---|---|
Photographer | Rs. 3 Lakhs p.a. (Approx.) |
Journalist | Rs. 4 Lakhs p.a. (Approx.) |
News Editor Anchor | Rs. 4 Lakhs p.a. (Approx.) |
Advertiser | Rs. 4.5 Lakhs p.a. (Approx.) |
Radio Jockey | Rs. 3.6 Lakhs p.a. (Approx.) |
